WISCONSIN UNION TERRACE REOPENING

Summer 2020

The Wisconsin Union Terrace is fun. The pandemic is not. 

When the Wisconsin Union decided to reopen the beloved Terrace in June, this dichotomy posed an issue: how will we enforce safe practices without compromising our brand?

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To keep the tone light-hearted and familiar, we used pop culture references to deliver our messaging about social distancing, washing hands, ordering through an app instead of at the counter and more. I concepted and wrote the signage below, which was then featured on the Terrace, in the restroom or on our social media.

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Read more about the campaign at https://terraceviews.org/our-pop-culture-campaign/.

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Artists: Jessalyn Mailoa & Kayla Nelson