CLOROX CAMPAIGN

Spring 2020

Course: Creative Campaign Messages

Task: Create a campaign for Clorox Disinfecting Wipes

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Clorox is a household name, and Clorox Disinfecting Wipes are an essential household product. Though Clorox dominates the surface cleaner industry, the company has low consumer loyalty. "Real Reviews, Real Results" highlights the emotional attachment actual customers can feel to the product, proving that Clorox Wipes make a real impact not only on germs, but also on people.